PACKAGING COFFEE + INDUSTRY TRENDS
The most recent reports and trends for the coffee industry are showing decline. From 2017 to 2022, coffee production in the United States has dropped 2.3% per year.
That said, the global coffee market is strong and by 2025, it is anticipated to reach $144.68 billion with an annual growth rate of 7.60% between 2021 and 2025.
So, what does this mean if you are a roasted coffee brewer and want to sell your coffee beans or brews in today's market in the United States? It means, that your package branding is just as pivotal to the success of your product as your products taste.
COFFEE PRODUCT PACKAGING + TIPS
For your coffee to be consumed and purchased off a shelf or online, it needs to tell a story, taste good, and look more inviting to try than your competitors.
Whether your roasted coffee is already brewed and ready to pour or it’s in the form of a bean or grind, it helps to gain some knowledge on how best to package coffee.
Commonly used, flexible packaging options, for coffee:
- Stand up pouches
- Flat bottom, block bottom and box pouches
- Spouted pouches
- Side gusseted bags
There’s quite a bit that goes into packaging a product like coffee. To help you decipher how best to start, here are some helpful tips below.
First, it’s important to pick a good packaging and labeling partner that has experience in the beverage arena. One that knows barrier films, freshness, product labels, flexible + sustainable packaging options, and inventory management can go a long way.
In addition, having a packaging partner with a custom design department that takes the time to get to know you, your coffee brand, and your vision is good direction. A superior design team will know graphic art, finishes, printing, packaging design, and branding, all of which help sell your product.
BEYOND PRINT KNOWS COFFEE
Beyond Print works with customers across the United states to help source, create, and package coffee products that are sold both domestically and globally.
Look to our experts to simplify and streamline the process by:
- Recommending the right packaging solution
- Managing the entire design process
- Controlling your costs with warehousing + logistics
- Ensuring an impressive final product
Beyond Print is truly collaborative. Our staff, including our graphic art team, brand specialists and our packaging experts work together as one, under the same roof, on nearly every project together ensuring we are giving our clients the very best we can.
Give our team a call at 844-815-1216 to talk about your coffee packaging project with us or simply drop us a line here. We look forward to working with you!
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