Custom Packaging - Frequently Asked Questions
Custom Packaging FAQ’s
What is custom packaging?
Custom packaging refers to both the physical dimensions and graphic design of packaging that is tailored specifically to meet the needs and wants of a product or brand. Beyond Print offers fully custom designed and printed packaging that includes flexible packaging (stand-up pouches, rollstock, lay-flat bags, etc.), rigid packaging (boxes, paper sleeves, etc.), and labels.
What are the benefits of custom packaging?
There are numerous benefits to creating your own custom packaging. Custom flexible packaging offers the best product to packaging ratio in the industry, which reduces waste, costs less to transport and store, and makes the most of shelf space for retail. Barrier layers can be adjusted to maximize or extend the shelf-life of your product for ultimate protection. Other benefits include increased brand recognition, improved customer experience, and merchandising flexibility. Custom packaging also allows companies to differentiate their products from competitors and create a unique brand identity.
What materials are used for custom packaging?
Material choice is customized for your product and depends on the product needs, branding features, retail/storage environment, and the sustainability goals of your business. Flexible packaging films are typically multi-layered, with barrier and print layers, offering customization of every aspect.
What printing methods are used for custom packaging?
Beyond Print offers several printing methods for our custom packaging to fit the needs of each product, including, digital, flexographic, offset, and rotogravure printing. The choice of printing method depends on the substrate, specific application, quantity, and complexity of the packaging design. Our print experts will always recommend the best and most efficient printing method for your job.
How can businesses design effective custom packaging?
The key to designing effective custom packaging is to fully understand it’s purpose. Consider fully the product needs, the target audience, and the overall branding strategy. Packaging should be eye-catching, convenient for the consumer, and provide all necessary information, such as product name, description, and important marketing points. Beyond Print is available to help our clients through every aspect of designing custom packaging to fit the unique needs of each product.
How can businesses choose the right custom packaging supplier?
There are a lot of factors to consider when looking for the right custom packaging supplier. Businesses should consider the supplier's ability to offer customized solutions, meet deadlines, and provide competitive pricing. Most importantly, finding a supplier that will truly partner with you and stand by their end product is priceless. The printing process for packaging is unique and comes with its own challenges, having a knowledgeable team on your side is critical to ensure the best results.
What are some examples of industries that use custom packaging?
Custom packaging is being used by savvy businesses across all industries. Custom flexible packaging is in high demand especially for the food and beverage, cosmetics, pharmaceuticals, electronics, and retail industries. With good custom design, packaging can do more than just hold a product, it can extend shelf life, enhance brand value, showcase clever marketing, and reduce waste in shipping and handling.
What are some emerging trends in custom packaging design?
The use of sustainable materials and printing techniques is on the rise in custom packaging design. Smart design to reduce any excess waste has also been heavily focused on and is a requirement of many ecommerce giants such as Amazon. There is also a growing interest in packaging that incorporates interactive elements such as QR codes and augmented reality to enhance consumer brand engagement.